|
Answers to Your Newsletter Questions |
|
1. |
Why send newsletter to
your clientele? |
|
|
 | Promote your services and ask for more
business. |
| Send newsletters to your current clients
to show your professionalism and why they need you |
| Educate owners on housing issues and your
property management policies. |
| Solicit more business from current
clients, tenants, sales agents, business contacts, and
prospects. The possibilities are endless. |
| Share useful information with residents,
and ask them to contact you if they want to buy a home. |
| Send out important announcements,
reminders, and company information. |
|
|
|
Return to
Top |
|
2. |
What
newsletters are available in
the newsletter program? |
|
|
Now there are two
programs available from LandlordSource.
-
Managed FOR You Email Newsletters
- NEW!
This
program provides email newsletters for landlords/clients or
tenants. LandlordSource prepares the newsletter design for you,
based on your company details and colors. Each issue contains
appropriate article material and you can add your own content
with each issue. LandlordSource sends the email newsletter
directly to your client or tenant's email addresses.
For more information visit the
Managed For You Email Newsletter page.
-
Managed BY You Newsletter Materials
- you may want to do your own and LandlordSource has
articles and/or templates to instantly create landlord, tenants,
and marketing newsletters. To see what is available, make your
choice below.
-
Landlord/Owner
newsletter materials: 4 templates and 52 articles
-
Tenant newsletter materials:
2 templates + 22Tenant newsletters articles
-
Marketing
newsletter articles (for soliciting real estate agents or
other business contacts) 19 articles
|
|
|
Return to
Top |
|
3. |
What
software will I need for these materials? |
|
|
For the Managed for You Newsletter
program:
| To use the Managed for You Newsletter program, you will NOT
need special software. LandlordSource has designed this program
so that you can contribute your updates as you wish, but you do
not have to produce or distribute the newsletters, |
For the "Managed by You Program, you
may need the following:
| To run the Landlord Source templates, you will need
Microsoft Publisher®, available in stores and at
www.microsoft.com. |
| To use the articles and filler materials, you will need
either Microsoft Word® or any word processing program that will
import Microsoft Word®. These articles can be used in any
newsletter vehicle of choice (Microsoft Publisher, Microsoft
Word®, Constant Contact, etc) that will allow Microsoft Word®
text. |
| To create a PDF from the Microsoft Publisher® template for
sending or posting newsletters electronically, you
will need a full PDF program (not just the reader), such as
Adobe Acrobat, go to
www.adobeacrobat.com for more information. |
|
|
|
Return to
Top |
|
4. |
How can I see the templates available? |
|
|
There are templates available on each of the order pages or you can
click on the links below. Special note - sample
articles are not included when you receive the templates, but tips for using the template are
included in the template. |
|
|
Landlord Templates |
Tenant Templates |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Return to
Top |
|
5. |
What is the article
content? |
|
|
All articles are in Microsoft Word®
format for use in any newsletter template you wish. The content is
good property management practices to owners to show them how
valuable your services are and to educate them. The same is true for
Tenants, Agents, and business contacts.
We have three different lists that give
the article names and descriptions. In addition, please
view our sample article pages. |
|
|
Landlord/Owner
article list |
|
|
Tenant
article list |
|
|
Marketing article
list (for agents/business contacts) |
|
|
Return to
Top |
|
6. |
What if I need to change the templates,
fillers, and articles? |
|
|
|
|
|
Return to
Top |
|
7. |
What will be available in the future
for articles and other content? |
|
|
| There will be more articles added for each type of
newsletter as they are developed. Currently, there are 52
landlord articles, 22 tenant articles, 18 Marketing/Agent articles. |
| Eventually there will be "filler material" available for
purchase for each type of newsletter. These will be various short
inserts to use in your newsletters when needed. They will cover
seasonal topics, announcements, marketing ideas, and more. |
| Future templates in Microsoft Word®
are planned later in 2010. |
|
|
|
Return to
Top |
|
8. |
What if I want to use my
own Newsletter Template? |
|
|
You are welcome to just download our articles and use your
own template if you have one. They are made to be tailored to
any newsletter because they are fully customizable in Microsoft
Word® |
|
|
Return to
Top |
|
9, |
What if I want to create an
email newsletter and use the articles available? |
|
|
Email newsletters are a great way to communicate and "go
green." In fact, LandlordSource encourages Property
Management companies to save on paper, marketing costs, and "go
green." Just collect your email addresses and be sure use a "good" email
newsletter program that is set up to assisting you with the
requirements of the "Can Spam Act."
One
program to use is www.constantcontact.com,
although there are others available.
This program easily sets you up with templates, mailing, and
tracks all the bounces, hits, etc. |
|
|
Return to
Top |
|
10. |
How do I send my newsletters? |
|
|
| You can send newsletters either by US mail with your
accounting statements or separately. If sending separately, we
recommend that you use a newsletter with a "mailer" when folded.
|
| You can choose to go "paper-less" and send them
electronically by email. |
| Don't forget, if you do not want to do the work, you can use
the LandlordSource Managed FOR You Email Newsletter
Program and the emails will be sent out for you and you
will be notified of any bounces, spam, or other problems with
your email addresses. |
|
|
|
Return to
Top |
|
11. |
What about printing
newsletters? |
|
|
| There are many good printers available and while color does look
great, black and white can be impressive if printed on a
good quality bright-white paper. It is also better to use a 24#
paper so that if printing front and back, the printing will not
show through the newsletter. |
| If you wish to print two-sided, you must have a machine with
duplex capability. |
| If you are printing a large number of newsletters, it is also useful to
have a laser printer that prints at a minimum 20 words per
minute or more in both color and black and white. The higher
number of pages per minute, the better. You do not want to print
1000 newsletters with a color laser that only prints 4 pages of
color a minute - it will be frustrating and take forever. |
| If you are contemplating buying a printer, there are many color printers available at
reasonable prices, just check the speed, printing costs
(toner, imaging units, etc.), and whether or not it has a
duplexer. |
| Many companies now buy combination color printer/copiers on
a lease, which also can be very cost effective. Just be sure the
speed and duplex capability is what you need. |
| If you have a large number of newsletters, contact your
local printer to see if they will work with a Microsoft
Publisher® file or a PDF file and what their cost will be. Using
just two-colors can also be less expensive. |
| The LandlordSource Managed FOR You Email Newsletter
Program is not set up for printing. |
|
|
|
Return to
Top |
|
12. |
What if I want my newsletters to be in
PDF format for electronic mailing? |
|
|
To create a PDF, you need a
full PDF program, such as Adobe Acrobat,
available at
www.adobeacrobat.com. Please note: you
will need the full
reader, not just the minimum program that opens a PDF. This is a
tool that can be used for many things. |
|
|
Return to
Top |
|
13. |
How do I post my newsletters to my
website? |
|
|
You need to talk
with your web host on what they will allow posted to your website. If they will take a PDF, you need to
create your newsletter and then turn it into a PDF (see previous
answer). An email newsletter program, such as Constant Contact,
www.contstantcontact.com, has the tools
for posting to a website. There are others available as well. Check
out their pricing and set up, but be sure to talk with your web host
to see if they will work with posting a Constant Contact email
newsletters. Please
take note: the LandlordSource Managed FOR You Email Newsletter
Program does not post newsletters to web sites. |
|
|
Return to
Top |
|
14. |
What is required to purchase the
newsletter materials? |
|
|
|
|
|
Return to
Top |
|
15. |
What is the refund policy? |
|
|
Once you purchase a download, there is no refund due to the
electronic nature of the product. Review our
refund policy. |
|
|
Return to
Top |
|
16. |
Where can I get more
information? |
|
|
If you
would like to learn more about the newsletter materials, contact
Jean Storms, MPM®, at
jstorms@landlordsource.com or call (866) 383-4841. |
|
|
Return to
Top |
